The Seven Essential Success Principles Of Not-For-Profit Branding

Mission-based organizations should have an easier time developing a strong brand than a for-profit company. After all, they already have a strong sense of purpose and focus. But in fact, the branding success track record in not-for-profits is not what it should be. And Next Level SMG wants to change that.

If your organization is committed to building a stronger brand for any reason – fundraising and membership, issue advocacy, or policy influence – you already understand branding's benefits. But what you may not know is that reshaping and redirecting a brand within an NFP is fraught with challenges. It's a complicated process, outside the realm of expertise for most non-profit professionals. Often, projects take too long, lose stakeholder support and, in the end, fail to accomplish their ambitious objectives.

It need not remain so. Through direct experience and interviews with dozens of non-profit leaders, we have learned what works, what doesn't, and why. We have compiled these insights into a definitive presentation that is critical to any organization that is counting on a rebranding effort to deliver real results. And we want to share that information with you and see the success rate improve.

If organizational branding is on your non-profit's agenda for the coming year, you need to understand how to manage the effort for speed, support and lasting change. In a fun and informative workshop, Next Level SMG can help your executive team beat the odds. Together we will review the seven principles that have been cited by all types of NFP organizations, and your team will also learn:

• Proven strategies to build stakeholder support for your initiative
• The two biggest audience-building traps and how to avoid them
• What you need to do to make sure the changes "stick"

Next Level SMG will present the workshop to select organizations at no cost.

Contact us to learn more and set up your workshop, and get on the path to branding success.